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Poundland faces potential collapse as private equity mulls asset sales

Gordon Brothers is exploring splitting up the budget retailer or selling it whole, putting 12,000 jobs at risk.

Poundland's future hangs in doubt as its private equity owner Gordon Brothers explores selling the budget retailer in parts or as a whole, risking 12,000 jobs. Gordon Brothers, which acquired Poundland for €1 last year, is in talks with multiple potential buyers about deals for all or individual parts of the retailer. The company said it is considering at least two offers for the entire business, but increasingly appears likely to sell off stores separately to other retailers.

Retailers believed to be interested in acquiring stores include Lidl and Iceland, as well as Chris Dawson, who runs the CDS Superstores group that owns The Range, Homebase and Wilko. Gordon Brothers had preferred to sell the business to Irish real estate firm Martin Property Group, which holds interests spanning shopping centres to hotels. However, Martin Property Group has declined to commit to upfront repayment on a £30 million shareholder loan, prompting concerns that Gordon Brothers could liquidate the company within a year.

Sales talks began in early September and are continuing this week, with a potential outcome expected within days according to a source close to the discussions. A Gordon Brothers spokesman said the company will now evaluate other active bids, noting that the sale process has surfaced formal and indicative offers for significant viable parts of the business from established retail operators. The spokesman added that these options will be objectively evaluated with a view to minimising uncertainty for Poundland's employees and stakeholders.

Poundland has struggled with prolonged weak consumer spending while facing higher costs. Fewer products in its shops now cost £1 compared to when the chain launched in 1990. The retailer narrowly avoided administration when Gordon Brothers bought it in 2025 amid challenging trading conditions. Last year, it closed 149 stores with the loss of 2,200 jobs and now operates around 600 shops. A collapse would represent one of the biggest retail insolvencies in years, adding to pressures facing Chancellor John Healey as he attempts to rebuild retail sector confidence.

For UK savers, borrowers and business owners, a Poundland collapse would signal further strain on the retail sector already hit by higher business costs and weak consumer spending.