Kenya's entertainment and media industry is projected to grow from Sh607 billion in 2025 to Sh775 billion by 2030. The expansion will be fuelled by online video and mobile content, according to industry forecasts. Connectivity will remain the dominant feature of the market, making up more than three-quarters of total industry revenue.
Online streaming services are expected to experience particularly strong growth. Revenue from streaming platforms is forecast to more than double from Sh1.95 billion in 2025 to Sh4.03 billion by 2030, representing annual growth of 15.9 percent. This expansion reflects the rising demand for digital entertainment among Kenyan consumers.