Goodwill (Tanzania) Ceramic Co Ltd is expanding its manufacturing operations with an investment exceeding 528 billion shillings, equivalent to 200 million US dollars. The company held a groundbreaking ceremony on Wednesday for Tile Line 3 and Daily-Use Porcelain Phase II, with both projects scheduled for completion and full production by June 2027. The expansion is expected to create 1,000 direct jobs while increasing daily output to 180,000 square metres of tiles and more than 200,000 porcelain pieces.
Managing Director Xiaoming Xie said the projects represent a significant milestone for the company's decade-long operations in Tanzania. Upon completion, the expanded facilities are expected to increase Goodwill's workforce to approximately 4,000 direct employees and generate an estimated 15,000 indirect employment opportunities. Tile Line 3 will introduce advanced manufacturing technology for premium tiles targeting luxury hotels and high-end residential developments.
The company sources more than 90 per cent of its raw materials locally, including clay, feldspar, dolomite, soapstone, kaolin and limestone, supporting domestic mining and creating opportunities for local suppliers. The expansion aligns with Tanzania's Dira 2050 industrialisation plan, which emphasises local value addition and export-led growth. Goodwill is seeking to increase exports to Europe and other African countries.
However, Xie called for government intervention to address what he described as trade barriers affecting Tanzanian ceramic products in the East African Community. He highlighted high excise charges on exports to Kenya, urging the government to pursue resolution through EAC mechanisms. Coast Regional Commissioner Stanslaus Nyongo welcomed the investment, attributing growing industrial activity in the region to improved infrastructure and reduced bureaucratic barriers.