Jaguar Land Rover has confirmed that the Range Rover Evoque and Velar will cease production in mid-2027, allowing the brand to move upmarket with the arrival of the all-new Range Rover GT, its first vehicle that departs from the traditional high-riding 4x4 format in the company's near-60-year history. The GT will start from around £90,000, double the price of the outgoing Evoque, which begins at £44,855. In a statement, a JLR spokesman said both models would continue sales in selected global markets where demand remained strong throughout 2027, with production ending in line with their natural product lifecycles as manufacturing facilities transition to next-generation vehicles.
The Evoque became JLR's greatest commercial success after its 2011 launch. Before the model arrived, JLR's annual global sales hovered around 144,000 vehicles. In 2012, the first full year of Evoque availability, deliveries more than than doubled to over 303,000 units. At its peak, the Evoque accounted for one in every three JLR vehicles sold globally, with demand so strong that the Halewood factory switched to a 24-hour production schedule. By 2016, JLR described it as 'Land Rover's greatest sales success story' after amassing more than half a million sales across 180 countries in just five years. However, the second-generation model arrived into a far more crowded market in 2018, and the vehicle suffered reliability issues that damaged its reputation.
The Velar, which joined the Range Rover line-up in 2017 as a more stylish alternative to the Range Rover Sport, was never among JLR's best sellers. With the GT offering sleeker looks and more svelte proportions, it appears to be the natural successor to the Velar, priced from £56,740. The outgoing SUV's replacement represents a near-60 per cent jump in price. However, both models remain two of the most frequently replicated vehicle designs on the market, particularly among Chinese newcomers. The Jaecoo 7 has been nicknamed the 'Temu Range Rover' for its likeness to the Velar at half the price and is Britain's second best-selling new car of 2026. In 2019, JLR won a 'significant' legal case in China against the Landwind X7 SUV, which the Beijing Chaoyang District Court ruled had copied five unique design features of the Evoque. JLR received RMB1.5million, approximately £170,000, in compensation.
The GT will be the first all-electric Range Rover using the company's Electrified Modular Architecture, specifically designed for mid-sized premium vehicles. Managing director Martin Limpert said the GT would be the 'most car-like' Range Rover ever, redefining the grand-touring segment with beautiful proportions and long-distance refinement while retaining the off-road capability expected of a Range Rover. Bosses claim the Evoque and Velar's discontinuation will allow the Land Rover Discovery and a smaller, cheaper Defender to be repositioned as entry points into JLR ownership, with a new Defender Sport currently under development for launch next year. JLR has already confirmed it will end the Discovery Sport, the Evoque's sister model, at the end of this year.
For UK car buyers, the changes mean entry into Range Rover ownership will cost significantly more from mid-2027, with the GT at £90,000 becoming the cheapest option compared to the current Evoque at under £45,000.