B&A Juice House, founded in 2025, has launched in Hawassa to produce and supply fresh natural juices. The startup began with 270,000 birr in capital and currently employs three people. The co-founder cited passion for entrepreneurship as the motivation to start the business.
The company identifies price fluctuations of fresh fruits as its main challenge, while highlighting resilience as a key strength. B&A Juice House plans to expand by opening multiple branches in the coming period. The co-founder previously worked in sales before moving into business ownership.