The Coca-Cola system contributed $3.6 billion to the combined gross domestic product of the Common Market for Eastern and Southern Africa in 2024, equal to 0.3% of the region's total GDP, according to research by global consultancy Steward Redqueen. The findings were presented at the 19th COMESA Business Forum, which brought together regional leaders and business representatives to discuss trade, innovation and economic expansion across the 21 member states.
The study found that Coca-Cola's network of bottlers, suppliers, distributors and retailers supported more than 458,200 jobs across the regional economy through direct operations and the wider value chain. The research highlighted a significant employment multiplier effect, with the Coca-Cola system generating an estimated 28 additional jobs across the COMESA economy for every direct job it creates, demonstrating the scale of opportunities generated through supplier relationships and business partnerships.
Company spending on regional suppliers totalled nearly $1.5 billion in 2024, benefiting sectors including sugar production, manufacturing, packaging and logistics. Luis Felipe Avellar, President of Coca-Cola's Africa Operating Unit, said the study demonstrated the economic impact of the company's investments and partnerships. "As this study shows, the Coca-Cola system continues to deliver substantial economic impact in COMESA, creating opportunities through local partnerships, investments, and supply chains," Avellar said.
Avellar added that the COMESA Business Forum provided an important platform to demonstrate how private-sector businesses contribute to economic development across Africa. The report underscores the role of local sourcing and supply-chain relationships in linking large businesses with regional industries, creating opportunities for suppliers and supporting economic activity beyond a company's direct operations. The findings add to broader discussions on how private-sector investment, stronger supply chains and regional trade can support sustainable economic growth across Eastern and Southern Africa.
For Uganda and other COMESA member states, Coca-Cola's supplier spending and job creation through its network represent significant sources of economic activity and employment opportunities across agriculture, manufacturing and logistics sectors.